A Biblical Business Model: And I’m Not a Religious Wack-Job

“It’s easy to make a buck. It’s a lot tougher to make a difference.” ~ Tom Brokaw 

I know of nothing more exciting than launching a new business. Taking it from absolutely nothing – to something.

There’s also nothing more challenging. I’m in the midst of my third go-around in a new business launch and among all things, it’s a time-consuming, moving target that brings out the best and worst in me.

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About a year ago, and during a time when I was fully invested in finding a literary agent (a notion I’ve long since abandoned for the brave new world of self publishing), I came across a candidate with whom I felt a kinship connection.

He was the first and only agent who shared a tangible method for writing abook of ezekiel and effective business models successful book, and his counsel came from the Bible‘s book of Ezekiel, Chapter 37, otherwise known as the parable of the Valley of the Dry Bones.

Read Chapter 37’s conclusion:

“So I prophesied as I was commanded; and as I prophesied, there was a noise, and behold, a rattling; and the bones came together, bone to its bone.  And I looked, and behold, sinews were on them, and flesh grew and skin covered them, but there was no breath in them. Then He said to me, ‘Prophesy to the breath, prophesy, son of man, and say to the breath, ‘Thus says the Lord God, “Come from the four winds, O breath, and breathe on the slain, that they may come to life.'” So I prophesied as He commanded me, and the breath came into them, and they came to life and stood on their feet, an exceedingly great army.”

And no, I’m not a religious wack-job as one former colleague once mis-characterized me.

I’m a businessman who happens to believe there’s a spiritual element to sometimes successful entrepreneurship.business model for PRO ecuador marketing

The agent’s lesson was this: One way to write a great book is to: assemble the bones (academically formalize your ideas); put flesh on the bones (tell great stories that support your ideas); and breathe life into the bones (give the reader added-value to help him/her understand their own application moving forward after they’ve read your book.)

I adopted the theory immediately in book writing, and almost everything I’ve done since.

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Today, Dana and I are 35 days out from wheels down in Puerto Cayo, Ecuador, where we’ll launch a new marketing agency and an expatriate guide service for adventurers exploring the Ecuadorian Pacific coast. You can see our new business cards in the right sidebar.

And we started at ground-zero.

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Here’s what we had to do to:

GATHERING THE BONES

OUR VISION:
Connecting Ecuador to the WORLD through honest business practices, mutually beneficial relationships, and alliances that collectively benefit from an ever-increasing awareness of all that Ecuador has to offer.
connecting ecuador to the world
  • Create Mission, Vision and Purpose statements to better understand our business culture and self-understanding of what we’d do, how we’d do it and how it would be designed to make a difference for the greater good.
  • And primarily, in developing a business framework, we identified effective, affordable resources that would maximize our time, money and productivity to create excellent client services and products. Among them, but, but not exclusive of them are:
  1. http://www.godaddy.com for domain research and support
  2. http://www.wix.com for website development
  3. Obviously, I’m a big fan/supporter of http://www.wordpress.com for communication
  4. http://www.mailchimp.com for email marketing campaigns and newsletter templates
  5. http://www.internationallivingmagazine for research and relationship building
  6. http://www.consumerbase.com for target market email addresses and email distribution
  7. http://www.pageturnerpro.com for creating virtual, online magazines.
  8. And a plethora of relationships we’ve developed with fellow bloggers and expatriates around the world.

PUTTING FLESH ON THE BONES

  • Hands-on conceptualizing and execution for an effective social media platform
  • Hands-on branding (graphic design, logos, message, theme, consistency, etc.)
  • Hands-on content marketing development
  • Hands-on web design
  • Hands-on social media marketing and researching what’s free and what’s not
  • Hands on partnership and relationship building ( a dying art)
  • BTW – This is a pretty “hands-on” ordeal.

BREATHING LIFE INTO THE BONES

  • Launching new blogs, websites and other methods of communication. Timing is EVERYTHING
  • Creating real and tangible added value in our services
  • Interacting (as a real person, not a voice mail or text message) with potential clients
  • Bouncing ideas off those who have been there, done that
  • Creating the proper expression to clients, and everyone else how truly passionate and excited we are about what we’re about to dobest business practices

Bones.

Flesh.

Breath.

Ezekiel got it right.

The model’s working, and for that, we give thanks.

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Unexpectedly Self Employed: 10 Pros – 10 Cons

“Failure is the condiment that gives success its flavor.” ~ Truman Capote

I’m 46 years old, and for the third time in 24 years I find myself in the wide-open world of self employment. Though it’d been on the radar screen for 18 months or so, it didn’t come about exactly as I’d planned, but it’s all good because my subconscious was mentally preparing for life’s next exciting move anyway. It’s all because the owners at my previous place of employment “…decided to make a change in direction.”

i.e., “Your fired.”

Again, it’s all good.

This go-around will be the decider. In the previous two immersions into the world of the self employed my record is one and one.  This time’s for the championship, and each morning I wake up early, adrenaline flowing, ready to get back in the game.

For those of you who blog, I’m happy to share this important reality: During the last 10 months, I’ve spent 3 to 4 hours a day blogging in my spare time. If it hadn’t been for that, I’m not sure I’d be in a position to take on a brave new world in the communications market. Blogging’s opened up countless partnerships, alliances, relationships and learning experiences that are simply invaluable. In the beginning, I had no idea where it was all going, but the blogosphere’s definitely led to something more significant and meaningful in my life.

e.g.- One of the most surprising, and rewarding opportunties came from a sister blog I set up some time ago – one designed for personal reasons only – that chronicled an adventure Dana and I set out on last April. Over the months, it’s connected us to dozens of others in the expat world, and now I’ve been given the opportunity to write for International Living magazine on a regular basis. See www.internationallivingmagazine.com. It’s a huge blessing and thrilling opportunity.

Steve and Dana Watkins, owners of PRO Ecuador Marketing and Ecuador Guided ToursOn January 2, Dana and I will launch two new businesses abroad in Puerto Cayo, Ecuador. The web had already opened up an opportunity to freelance some social media management gigs, and now we’re ready to formalize it all into a more focused umbrella of targeted opportunities. I’m now thrilled to focus 100 percent of our efforts toward the work we most love.

professional marketing agencies in Ecuador

PRO Ecuador Marketing is a comprehensive marketing company that will manage ad campaigns (new and traditional media) for tourism-related industries along the emerging Ecuadorian coast. Its website is currently under development.

Ecuador Guided Tours www.ecuadorguidedtours.com is a full expat service assisting travelers and potential expat explorers looking for new opportunities along the Ecuadorian Pacific Coast. It’s an idea we had almost immediately after we spent two weeks exploring Ecuador on our own, and found no formal services to guide us in a way that would make the most of our time and money.

Full expat service agency for travelers and expats looking for real estate in Ecuador.

It’s an exciting thing to get back into the world of self employment. I’ve been thinking about all the pros and cons, and these are my thoughts so far:

CONS

1. Aside from the work itself, there’s a lot to learn, especially when you own a business that operates both from the U.S., and a foreign country. Different rules apply in both places, and it’s easy to see how a business owner could make serious, consequential mistakes in the complexity of it all. A legal, yet advantageous tax strategy is foremost on the list.

2. In the past, I’ve had the luxury of hiring really smart co-workers who compliment one another’s skills and talents. At least for now, it’s just Dana and me, and I’ll miss the synergy that comes from a small group of really smart people.

3. Also missing from the group dynamic is the luxury of specialization. Previously, I’ve been able to pass on the more technical work to people MUCH smarter than me, but now I’m required to be more tech-savvy than I ever imagined because I simply can’t afford (at this point) to hire highly specialized co-workers.

4. Because the business world is radically different than it was just three years ago, and because technology changes at the speed of light on any given day, there’s a ton of prelimary work that must be managed to properly launch a new business. There are business cards to print, websites to develop, social media distribution tools to create and link together, ad campaign strategies and much more. Our situation is all the more challenging because our communication methods must be effective in two very distinct cultures. I’d be totally lying if I didn’t say it’s all a lot of fun though.

5. It’s a given that income will fluctuate from month to month. That requires a lot of thought with regard to current debt obligations and the cost of necessary future investments.

6. Balance is critical. I’m old enough now to know my strengths and weakness. One weakness is the tendency to immerse myself in work, but experience tells me that’s a double-edged sword. I’m working hard to learn proper self-scheduling. It’s just not possible to monitor email 24 hours a day.

7. In our “spare time,”  Dana and I must become fluent in Latin American Spanish. Those six years of college Spanish were a long time ago, and today, I’m a gringo defined.

8. Today, we’re 38 days out from wheels up to from Memphis to Atlanta-Quito-Manta-Puerto Cayo. The checklist for things to do moves two steps ahead of us every time we take a single step forward.

9. I’ve always enjoyed responding to other bloggers’ requests for coaching or critique. It’s sort of my way of giving back. Now, I’m required to be much more selective in who I can help and whether it will be free or not.

10. There are rare moments when I’m scared. I never want anyone to see it, so there’s a mask to put on from time to time.

“A little bit of something is better than a whole lot of nothing.” ~ my banker

PROS

1. It gives me the opportunity to thank God for second and third chances. I’ve been praying the Prayer of Jabez for three weeks now, and it often brings a tear to my eye, because I believe those prayers have been answered in such an overwhelmingly unexpected way.

2. I’d by lying if I didn’t tell you it’s the most exciting time in my life.

3. The perks! Unlimited vacation, knocking off at 3 p.m., coming in late. Ha! I know I’ll never really do those things.

4. Never again (I pray) will I be subject to the whims of a pre-maturely elevated, 30-something whipper-snapper who thinks he’s got the world by the tail and has it all figured out.

5. For those us who have certain personality types … I’m a High D, ENFJ, there’s no substitute for sailing your own ship.

6. Pursuing a vision (whatever it may be) is the most fulfilling thing I know.

7. Technology makes the global business world smaller and smaller every day. Dana and I love the opportunity to meet and develop relationships with people in other cultures. A few months ago, I met a Peruvian lawyer and French-trained chef. His name was Caesar. When he first introduced himself, he said, “I’m a citizen of the world,” and it sent chills up my spine.

8. At 46, I’ve made a TON of mistakes in both my business and personal life. Lessons learned the hard way, yet invaluable. With a little luck, I’ll see those issues looming ahead this time, and take the appropriate detours.

9. Four years ago, I had a “great idea” for a business where I intended to be the sole proprietor – all me – and I went to visit several banker friends soliciting a loan to get the business going for a year or so. On my last visit to my last resort, this is what one banker told me: “A little bit of something is better than a whole lot of nothing.” He wanted me to solicit investors – to go out and sell others on my idea, and rather than take on the full risk of investment and the potential full rewards – to share both the risk and those rewards. I ignored his advice and the idea flopped in three months. Sidebar – I didn’t get the loan…  This time, that’s my philosophy going in because it’s quite true: A LITTLE BIT OF SOMETHING IS BETTER THAN A WHOLE LOT OF NOTHING.

10. Honestly, I’ve never been more alive.

What Pro/Con experiences have you enjoyed in the world of self employment, or what advice would you have for others considering a new adventure?

(Steve Watkins is a professional journalist and blogger, and a contributor to International Living Magazine. For more information, see his “about me” page @ http://wp.me/P2bjEC-7:  or contact him at stevewatkins71@yahoo.com.)

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New Horizons. Different Hemisphere.

marketing and expat services in ecuador

PUERTO CAYO, ECUADOR – Two new client-based, professional service businesses are set to establish headquarters in Puerto Cayo, Ecuador on January 1.

Steve Watkins, founder of the agencies, said his corporation, The Legacy Firm, LLC, will launch a commercial marketing company and a full expat guide service beginning on the new year.

“With steadily improving infrastructure on roads and utility services, and the growing number of developments along the Ecuadorian coast, we see a valuable commodity in providing professional services for those who are working to promote their business, and the ever-increasing number of potential expatriates and tourists who are exploring new opportunities,” Watkins said.

Watkins said his agency recognized that many businesses and property development companies are looking to expose their work not only to local and regional population, but to a growing global market being drawn to all that Ecuador has to offer.

“And based on the current trends, we know the demand for these services will grow well into the future. Retirees, entrepreneurs and families who simply desire a new quality of life are researching and finding the Ecuadorian coast. We want to help them, acclimate them, and welcome them to a great way of life.”

OUR MISSION:
We passionately pursue and develop cutting-edge global advertising and communication strategies to partner with business clients and entepreneurs who lead and pioneer Ecuador’s emerging economic initiatives in tourism and related services.
ad and communications agencies in puerto cayo ecuador
OUR VISION:
Connecting Ecuador to the WORLD through mutually beneficial business relationships and alliances that collectively benefit from effective communication initiatives and an ever-increasing awareness of all that Ecuador has to offer.

PRO Ecuador Marketing offers strategic promotional counsel to businesses looking to grow their market and exposure. Services offered will include:

  • Website development
  • Ad campaign services
  • Social media branding and marketing
  • Professional photography
  • Blog development and coaching
  • Brochure, business card and other print services
  • Special event planning
  • YouTube video promotions, and more

expat services in ecuador

Ecuador Guided Tours will provide full expat services ranging from:expat guide and marketing services in puerto cayo ecuador

  • Airport transportation to and from
  • Real estate assistance and counsel
  • Coastal tours
  • Blog documentation with photos and text
  • One-on-One counsel and overviews: How to Live and Thrive in Ecuador
  • Golf & Fishing excursions
  • Professional downloadable photos
  • Artisan markets
  • Additional destinations including Quito and the Galapagos
  • Free email subscription to our semi-monthly newsletter: EXPAT ECUADOR

Full expat service marketing in  Ecuador“When our family made its first exploratory trip to Ecuador it was just us, a rental car and a map. The services of a professional guide would have saved us an investment of time and money, but those services weren’t available locally,” Watkins said. “Our team will help exploring expats and travelers make the most of their valuable time in a very affordable price structure.”

Services for Ecuador Guided Tours may be viewed at www.ecuadorguidedtours.com

Services for PRO Ecuador Marketing will soon be available at http://www.proecuadormarketing.com

For more information, contact Watkins at stevewatkins71@yahoo.com, or stateside, contact him at 870-926-4055.  Additional helpful information may be found at www.laspalmasecuador.com

The Scarboroughs on House Hunters International: Atlanta-Cuenca-Puerto Cayo

(Blogger‘s Note: Our friends, Gary and April Scarborough were recently featured on House Hunters International. The show chronicled their move from Atlanta to Cuenca to an ultimate destination of Puerto Cayo, Ecuador, where the Scarboroughs are now developing a beachfront home community called www.laspalmasecuador.com. For more information about this project email me at steve@ecuadorguidedtours.com or april@laspalmasecuador.com)

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The video clip below is a paid advertisement.