It’s a formula that will demand blog hits every time. A recent event in my home town proves it works.
Quick Background: On the evening of July 28, a young man was arrested in Jonesboro, AR, handcuffed, and placed in the back of a patrol car. Moments later, he somehow managed to commit suicide.
The arresting officers were white. The man placed under arrest was black. And for several weeks to follow a divide between races went public. National news agencies from all the major networks covered the story, only adding to the local community buzz.
Ten days ago, Rev. Jesse Jacksoncame to Jonesboro to lead a prayer vigil and a
peaceful march questioning the details (or lack thereof) of Chavis Carter’s death.
From a blogger’s perspective, a story like this has the perfect ingredients for a recipe that will set your blog afire.
When Jackson arrived, I spent no more than a grand total of 30 minutes snapping photos and doing a quick interview. But it was important to be there in a physical sense to observe and get a “feel” for the environment.
I came home, tired from a long day, and really didn’t feel like writing the full story, so I published an immediate tease with a photo of Jackson. The short post gave readers notice the story would appear on the blog first thing next morning. The tease story, a photo and one paragraph, generated hundred of blog hits over night while I slept soundly in bed.
Early the next morning, I wrote the full story with a headline designed to get search engine attention, tagged the photos and story with key words, and the blog lit up like a match.
Some readers even criticized the post for “stirring up a mess.” I’m okay with stirring up a mess when it’s based on facts and newsworthy events. The fact is, controversy generates attention.
Since the time of the original post more than 30 different phrases have been plugged into various search engines leading them straight to my blog.
In all, the original post’s had more than 1,500 hits, and a day hasn’t gone by when a search engine didn’t lead a reader to the story.
It’s an opportunity that presents itself more often than you may think.
Here’s another example:
Were there more hours in the day, I’d write an additional post today about Hurricane Isaac, a story that’s dominated the news for days. The hurricane, now a tropical
storm, soon to be a tropical depression, is headed straight up the gut of my home state. While it’s created havoc at the point of landfall, Isaac will bring much-needed rain to hundreds of thousands of acres devastated by drought conditions over the last four months.
Isaac is actually a positive weather event in my neck of the woods, and it would be a great angle for an original blog post. There’s just not enough hours in the day. But you understand the strategic potential.
When you’re presented with an opportunity that has the elements of timing and buzz, you can choose to make a small investment of time, think “tag-strategic,” and readers will come.
- Jesse Jackson: Jonesboro Man’s Death Shrouded in Mystery (stevenwwatkins.com)
- An Interview with Rev. Jesse Jackson (stevenwwatkins.com)